Kraft Rebates and Fulfillment (2005+)
Program Overview:
Rebates, discounts and value added offers are key components to driving purchases of consumer packaged products. MRi worked with Kraft to provide fulfillment, rebate and sweepstakes services on a variety of promotional programs. We fulfilled millions of rebates and prizes, including, coupons, gift cards, branded clothing, cookbooks, appliances, trips, and NFL packages. These programs were run across the entire spectrum of CPG categories including snack foods, cereals, deli case, frozen pizza and many more.
Why we picked it:
These programs were memorable because of the scope and variety of products and services required. MRi provided flawless execution of hundreds of programs during our on-going, rewarding partnership.
Samsung Gift Card Rebates (2007+)
Program Overview:
Rebate programs drove cell phone purchases in the mid-2000’s. With the rapid advancement of technology, cell phone manufactures needed to add new features on new phone models to stay on top. Competition for cellular service on these phones was intense. Carriers partnered with companies like Samsung to provide consumers with free phones (through rebate offers) in return for cellular contract commitments. Mail-in rebates for Samsung products were available at multiple large carriers including AT&T, Verizon, T-Mobile and Sprint and MRi processed them all in an age where digital rewards didn’t yet exist.
Why we picked it:
This program was all about teamwork and required an “all hands on deck” approach to keep the gift cards moving through our fulfillment process in a timely, efficient manner. MRi successfully distributed over $14 million in physical gift cards while providing Customer Service phone support handling hundreds of calls each day.
Bridgestone Employee Olympic Games Promotion (2016)
Program Overview:
Another one of our favorite incentive/rebate programs, for the summer Olympics, Bridgestone teamed with MRi to increase customer loyalty and incentivize employees to sell their featured products. The promotion included an OCR instant win promotion for customers, along with Bridgestone “rewards” for their employees so they could feel like winners as well.
To help ensure success, MRi created two employee trade promotions (one for Bridgestone Retail Sales Operations and the other for Bridgestone Affiliated Retailer Nationwide Network) to pair with the consumer instant win game. For each winner, the retail location who made the winning sale received a matching prize giving employees an incentive to actively increase sales of featured Bridgestone products.
Why we picked it:
This program was memorable because it helped bring the Olympic games to life for consumers and retailers. By targeting both employees and consumers the promotion expanded on Bridgestone’s sponsorship of the Olympic games while generating interest and purchase of Bridgestone products. It was certainly a memorable program for the MRi team to work on and made the Olympic games more fun to watch that year.
Exxon Mobil Retailer Rebates (Current)
Program Overview:
What could be more convenient than receiving a digital discount on your next oil change right when your car needs it. That’s what MRi created for the Exxon Mobil Retailer community and their customers using an online portal that we created. Installers order materials and sign up for coupon distribution, customers receive digital coupons and MRi tracks and reports all activity to ExxonMobil.
Why we picked it:
This incentinve/rebate program has been an important staple in the ExxonMobil customer and dealer incentive arsenal for the past 6 years making this MRi’s first comprehensive online portal program.
Quaker Chewy Dipps Llama Rama Offer Program (2020)
Program Overview:
The Quaker Chewy Dipps brand team was launching their latest innovation-Llama Rama- and looking to develop and execute a fresh and engaging national campaign to drive new product trials, sales at retail and generate overall excitement for the entire Chewy Granola bar portfolio amongst family summer activities.
With the purchase of 3 participating Quaker Chewy Dipps products, Chewy Dipps fans could receive an adorable Llama Rama beach towel. The Llama Rama offer program used MRi’s OCR technology to easily validate purchases. That’s not all, we also used “influencer marketing” to increase excitement, participation and sales during this promotion. It was fun to watch the Llama-Rama story being told on social media through posts by winning families and social influencers!
Quaker Chewy Dipps Llama Rama Offer Program (2020)
Why we picked it:
The use of influencer marketing proved to be the perfect tool to make this promotion have a huge reach and garner a high level of consumer interest and participation. The program was such a hit that Quaker’s initial redemption goal was quadrupled! In addition, 60% of form submissions opted in to emails from Quaker. Thousands of receipts were validated and towels awarded to customers. MRi and Quaker won a 2020 Gold PRO Award for this promotion, making it extra-memorable for all of us!
Conclusion
This is “number five” and our final post in our current series of “Top 5s”! We hope you enjoyed our top five incentive/rebate programs and our little trip down memory lane to help us celebrate our Silver Anniversary. Thank you to ALL our past and present clients for helping us achieve 25 wonderful years! It all starts with a big IDEA, and we look forward to continuing to develop even more memorable promotions. In the meantime, take a deeper look at some of our most recent promotions on our case stories page.
